The below points outline just a handful of the critical reasons why Baz believes professional planners must tap into the power of LinkedIn.
1. Stay front-of-mind with your clients
More and more of your clients are themselves becoming active on LinkedIn. When every interaction, comment, like or ‘article share’ has the potential to put you in front of those clients, LinkedIn can be a very powerful way for you to keep yourself ‘front-of-mind’ with your clients.
2. Represent your personal brand as a planner or accountant
LinkedIn is the perfect place to represent your personal brand; who you are, what you stand for, your work history, videos of your public speaking, articles you have written, and slide decks you have created. Don’t make your LinkedIn another boring digital space. Instead, tell your story and let prospective clients know what it is about you that is different.
3. Grow your referability
LinkedIn can let you see who your clients are connected to, what they are interested in (by the articles they post or interact with), and provides you with the right tools to make it easy for word-of-mouth to spread and your referrals to grow.
4. Control your personal Search Engine Optimization (SEO)
Like it or not, the majority of your potential clients and business partners are Googling you by name, and our research shows that what they find directly affects their decision on whether or not they will engage you. LinkedIn provides the easiest way for professionals to rank at the top of Google for their name.
5. Join and create groups of your ideal clients
Creating and participating in communities of your ideal prospective clients is easy with the LinkedIn group functionality. Interact, share information, join conversations and generally find ways to give value to entire groups of the kinds of people you would love to work with. Why network with one person at a time when you can network with thousands at any time of the day?
6. Find and research your ideal clients
LinkedIn provides an amazing array of tools that will allow you to search for and then research your ideal clients. With the additional features that an upgraded account provides you with, you may never have to do anything else to look for clients again. These are just a few of the essential things that I use LinkedIn to accomplish on a daily basis. I have personally used LinkedIn to generate a vast amount of professional income and have helped many advisers replicate the same.
I would strongly encourage you to master LinkedIn and to use this amazing opportunity that exists for you to give more value to more people. While you are there… shoot me an invite to connect; I’m always happy to share what I know.